(May 1, 2019) – The Pilotage Foundation have announced a new logo and trading name. Well known for their extensive range of pilot books published by Imray and Bloomsbury and free online material, the new name and logo reflect the truly global nature of their publications and charitable objectives.

Published 5 years ago

About the Foundation

The RCC Pilotage Foundation is a registered charity dedicated to the production and maintenance of high-quality pilotage information, which is published in book format as well as e-books, website planning guides and other online media outlets. Their main topic of focus is on small boat pilotage, navigation and operation, climate and weather conditions, including information from remote areas of the world where other sources of information are scarce or non-existent. 

Trading Name and Logo Change

The RCC Pilotage Foundation will henceforth trade under the name “Royal Cruising Club Pilotage Foundation.” This follows extensive discussions which originated with a branding review commissioned in 2016 and subsequent consultation with various stakeholders including the Royal Cruising Club and the Foundation’s publishers, Imray and Bloomsbury, all of whom have enthusiastically supported the change. 

The new logo is considered suitably modern and in line with the Foundation’s ethic and ambitions, as well as more accurately representing the Foundation’s activities. The logo is a departure from the previous logo of crown and Maltese cross which originates from the RCC burgee and has been developed particularly reflecting the Foundation’s charitable objective, “to educate the public in the science and practice of navigation.”

The adoption of the new trading name of “Royal Cruising Club Pilotage Foundation” in fact represents a reversion to the title used by the Foundation in earlier years. It also resolves confusion on the part of the media and some foreign language editions of the Foundation’s publications who have anyway frequently referred to the Foundation as the Royal Cruising Club Pilotage Foundation. 

The new title and logo will be used on all Foundation publications in future, including the four Imray publications currently in process for publication in the coming months, on the Foundation’s website and on all self-publication e-books and downloads as well as in publicity material and correspondence. 

The current registered name of RCC Pilotage Foundation will remain unchanged. 

RCCPF Press Release